Hi, I'm Carley.

I am so excited to take you on a launch journey! This course has been jammed packed with lessons I have learnt over an 10+ year career in fashion eCommerce, not to mention 15 years in retail!

I have learnt the mistakes so you don’t have too.

I am an expert at launching fashion brands into global eCommerce. Why? Because I have a proven background in sales strategy, and I love finding new growth methods for brands.

I hate seeing brands struggle and a common phrase I hear is “I wish I reached out sooner!” So don’t make the same mistake and let me help you today!

Well-known brands we have helped launch online and grown their online presence:

Have you always wanted to launch your own fashion brand but heard yourself saying ...

  • How can I launch a profitable fashion brand? I have a great idea but don’t know how to make money. 
  • How do I source and manufacture my collection? How do I know which country and manufacturer to choose?
  • What is involved in setting up a business? I have no idea about how to register a trademark or what it takes to become a business and not a hobby?
  • Will I need funding? If so, how do I find a financial investor? How much money will I need to launch?
  • How do I build a brand? I have a great brand name, what else do I need to do?
  • Where can I find a good business plan template? & how do I fill it in? 

We totally get it!

There are so many steps you need to complete to successfully launch a fashion brand online. But don’t worry we have condensed our 10+ years direct experience in fashion eCommerce into an easy to follow a 6-step process.

Learn how to launch your fashion brand online with Unzipped & we will be there every step of the way!

Success Stories:

Jenny.B - London

The Unzipped Course was great. I loved the style of teaching, everything was very easy to learn, with really informative content and workbooks. The most useful lesson I learnt from the course was really homing in on what my niche was in the market and how to position that. From there I developed so many ideas to make my business stand out. I feel that I now have the confidence and tools to launch and grow my fashion brand online.

Iysi Soriah - London

I’m working on my collection and modest fashion blog whilst taking the course. Because of the course, I’ve learnt better ways to launch my brand!

I must confess Carley the course is very detailed and isn’t something that can be rushed and I love that! The course has made me realise there are a lot of areas I need to research on for my company to remain relevant.

It’s a wonderful course!

Beccy Catherine - Australia

I have fully completed your course, quite quickly actually, I think that’s because I spent a lot of time Indoors more than usual due to lockdown

I’m actually launching my own brand soon, so your course will definitely help!

Who is this course for?

It is for fashion entrepreneurs who:

  • Have an idea or even a brand name but don’t know how to make it into a business and launch an online fashion brand. 
  • Want to produce their first collection. You will learn how to plan an eCommerce collection, build your collection creating tech packs, through to sourcing and finding a manufacturer to produce your first collection. 
  • Want to learn the business side of running a fashion brand. You will learn how to create a business plan, how to forecast a sales budget and how to set up all business operations.
  • Want to build a brand and an online presence. You will learn what it takes to build a brand, covering personality, logo and website design. Taught by Ooze Studio you will learn effective marketing methods to build brand awareness. 
  • Have an interest and knowledge about fashion. You don’t have to have a fashion degree or experience in the fashion industry to take this course. The course has been created as an easy to follow guide, covering a wide variety of topics, some that will require an intermediate level of learning. It is designed to take you on a journey from idea to launch & scale.
  • Want to get an actionable plan. From the start to finish of the course you will have a master workbook, complete with 50+ templates, checklists to support your learning and enable you to launch your fashion brand online.

What’s included? What am I going to learn?

>> Step by step how to DIY launch your own fashion brand. With 24:7 customer service and 3hrs 1:2:1 coaching with brand launch expert Carley.J we guarantee that by the end of the course you will know how to launch. 

>> 1 x ‘how to launch’ master workbook for containing 50+ templates and checklists needed in which to launch your fashion line. Including a business plan template. Document your brand’s journey and build your strategy with key focuses as you learn, all documented in one place. 

>> 2 x expert guest speakers! You will not only learn from brand launch expert Carley. J, but also from marketing expert Jesse Mullins. In step 5 & 6 he teaches you methods and tactics in which to capture, cultivate and retain an active audience.

>> How to validate your idea ensuring your fashion brand is reacting to market demand, therefore focused on revenue. This is a proven formula you can use repeatedly every time you launch a new product line to ensure its success.

>> How to DIY produce your 1st collection without enlisting the help of an agent. You will learn how to source, how to cost, how to produce and ship a globally compliant eCommerce range. 

>> How to launch a profitable brand that is focused on generating sales, managing a positive cash flow, product margins and ROI marketing tactics. 

>> Which sales channels are right for your fashion brand’s launch & growth focusing on product suitability vs opportunity. Launching the right product at the right time is pivotal to your success. We will teach you the most effective launch strategy from step 2 of this course. 

>> Not only how to launch but how to grow your sales and brand as soon as you launch! Learn proven eCommerce ROI growth methods that you will be able to use for at least the next 5 years post-launch.

Short & sweet here's the 6-step process:

Step 1 = Find your niche in the market and validate it.

Step 2 = Plan your collection.

Step 3 = Design, make and ship your collection.

Step 4 = Manage your business and finances.

Step 5 = Build and launch your brand.

Step 6 = Grow your brand to a global audience. 

The aim of the 6-step process is for you to complete each step and the project work, before moving onto the next so that by the end of step 6, you will be ready to launch and have actioned the finished product!

How good is that!

To gain greater detail about every topic within each step head to unzipped.co

Course curriculum

+ a sneak peek inside the course

  Course Introduction
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  Module 1 - Step 1 - What is your niche in the market and validate it.?
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  Module 2 - Step 2 - Plan your collection.
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  Module 3 - Step 3 - Design, make and ship your collection.
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  Module 4 - Step 4 - Manage your business.
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  Module 5 - Step 5 - Build and launch your brand.
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  Module 6 - Step 6 - Grow your brand to a global audience!
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  Congratulations for completing the course!
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If you join today you’ll also receive instant access to these 4 bonuses:

(That's a total added value of $2,610)

BONUS #1 – 50+ fashion templates within your master workbook that you need in which to produce and launch your clothing line! (Total value $1,500)

BONUS #2 – 3hrs 1 on 1 coaching with brand launch expert Carley.J. Upon completion of the course use this time to talk about any topic of choice, whether it’s about sales strategy, how to improve your CX, it’s completely up to you! (Value $780)

BONUS #3– 3 months free access to Unzipped closed Facebook group. This group delivers so much value; you will not only be able to use it as a forum but also weekly there are valuable lessons shared by fashion experts! (Annual value $200)

BONUS #4 30-minute discovery call with the course writer and expert, so you can ask her anything ahead of starting the course! Who doesn’t love free advise! (Value $130)

This course is closed for enrollment.

We're so confident about the course material that if you're not satisfied we have a 30-day money back guarantee.

Frequently Asked Questions: Is this course right for me?

Is this course for me if I don’t have an idea?

Yes. This course works for both people with or without an idea. This course will teach you how to find gaps in the market, therefore presenting ideas to you. This course would also verify your idea is you did have one. This course is designed to teach 6 individual steps, packed full of lessons on how to launch your fashion brand online only when you are ready. Each student can be at a different part of their brands’ journey, either way, the same teachings apply to all. 

Will this course validate my idea?

Yes. Module 1 specifically will teach you how to do that. Module 1 purpose is to teach you how to research, take data from the market and your consumers to then validate your idea. Across the complete course, the aim is to validate your idea, by taking you on a step by step journey until you have built your business plan. This happens at the end of module 4. 

Do I have to have a fashion degree? in either design or business to understand this course?

No. It is not a requirement for this course. I would encourage that each student, has the knowledge and understanding of the fashion industry, either through their current job, work experience or previous study. This will only help you along the way! If you have zero knowledge about fashion, but a good idea I would encourage you to take this course and use Unzipped Consultant services along the journey to cement your learnings. 

Is this course focused on design, the creative aspects of launching a fashion brand? 

This course won’t teach you how to draw or how to pattern cut. However, I would say if you are taking this course, you are showing signs of being an entrepreneur as you either have an idea or the drive to set up your own business, therefore you are already a creative! It is now a case of taking your creative idea and applying it to the business principles involved in launching your fashion brand online. You will learn how to range plan, how to cost your range and how to produce it using our lessons and templates. Check module 3 lessons for further breakdown. 

Will this course literally tell me step by step how to launch my fashion brand?

Yes. It is designed to take you on a journey, a journey of every step you need to take to launch a fashion brand online. Each step will then require a lot of work and further research on your part, therefore together with our step by step course and your drive by the end of this course Yes you will be able to launch a fashion brand online. 

I would say that this course isn’t a simple step by step guide, each step requires you to think, and we will really challenge you to consider your strategy, to ensure you build a successful brand and business.

If that sounds intense don’t worry! We have over 50+ workbooks, including the essential pre-launch checklist! The course is built to guide you every step of the way, you’re not alone. :)

Will this course teach me how to launch my fashion brand in a physical store?

No. This is not the main aim of this course, the focus is on building an eCommerce business. Regardless of the lessons you learn in module 1-4, are all about finding your niche, planning, designing and finalising your business plan and collection. All of these lessons can be used with either an eCommerce or a physical store. However, the course will not teach you how to plan to SQ/FT of a store, but how to plan to an eCommerce market. 

Will this course teach me how to manage cash flow for my brand?

Yes. In module 4 specifically, but also module 3 when you learn how to cost your collection and calculate your collection margin. This course will give you tips and methods on how to manage your cash flow, ensuring you manage your expenses through to launch. Also, module 4 focuses on finalising your business plan and teaching you how to gain financial investment if applicable to you. 

By the end of the course, you will have a sales plan and the methods and tools in which to apply with the end goal of being a profitable fashion brand. It is in your control to make this happen!

Why should I choose you as my teacher? 

As your teacher, I will share with you the industry lessons that I have learnt built up of over 8+ years of fashion eCommerce experience and 20 years of retail experience. The lessons I will share have been learnt from both failure and successes, but that makes me a rounded teacher for you. I have worked with numerous fashion brands over the last decade, with the main aim being to launch their fashion brand online. If I have successfully done this for others, I can teach you how to do it for yourself. Global fashion eCommerce is my passion, and I can’t wait to help you launch your fashion brand online! 

Will this course give me a business plan?

Yes. Through completing module 1-4 you will have a final formal business plan at the end, using Unzipped business plan template. This will then give you the ability to approach investors (if applicable) but also you can use this business plan to inform new team members about your strategises. It is essential for all new businesses to have clear focuses and goals, that is why we focus on teaching you 60+ lessons over module 1-4, in which to build the best business plan.  

The final step of the business plan is to build a sales plan. Module 4 is all about managing your business, of which we cover finance, business set-up for example trademarks etc. We love the business side of running a fashion brand, so don’t worry we’ve got you covered!

Will this course teach me about sustainability? I find this topic overwhelming and confusing.

Yes. Module 2 will teach you about the meaning of sustainability in the fashion world, but more specifically about what you need to do as a fashion brand to sustainably launch online. It is a fast-evolving topic, so we recommend that if you’re passionate about it, sign up to newsletters and follow relevant brands now. (don’t worry we cover it all in detail in this course)

Can you explain your 30-day money-back guarantee?

Of course! Unzipped guarantee covers students that after 30-days and only when they have 100% completed the course, when they are not satisfied with the course and are still clueless about how to launch a fashion brand online. Upon hearing your reasoning and agreeing to it, we will only then give you a refund. 

We really do ask all students that you truly give this course a go, and apply all methodologies to your idea. The course requires input on your part to apply the learnings to building your own business. We are here to support you every step of the way, that’s why we have also included 3hrs free consultation, to help you once you’ve completed the course. 

When does the course start?

As soon as you enroll and pay you will gain immediate access to the whole course, all content and extras, including access to the Facebook group. 

As soon as your payment is confirmed you will be sent a link to access the course and you can follow this link whenever you are ready to. 

Is there a deadline for finishing the course?

No. You can start and finish the course whenever you like. There is no pressure from us, you are in control of managing your time and commitments. Either way, you will have lifetime access to the course. 

How do I book my consulting sessions upon completion of the course?

Upon completion of the course email [email protected] with the email title: Course completed ~insert your full name~. In the body of the email, please state when you completed the course and feedback. As soon as we receive this email you will be sent a virtual calendar for you to select your 3x 1hr each consultancy appointment. 

Cancellation and variation policy.

 Is this course still applicable in 2020 because of COVID? 

Yes we believe so. Now more than ever ecommerce is booming, and there is less and less resistance to those wanting to shop online. Now would be a good time to launch an online business and tap into the growth. Here are some statistics to help:

  • Ecommerce is booming +15% year on year. (statista)
  • Amazon just hired an extra 100,00 workers in a matter of weeks. 
  • Shopify recently reported that their platform is now handling blAack friday levels of traffic daily. 

Is this course applicable to anyone anywhere in the world?

Yes! That is the beauty of online, you can be anywhere in the world for this course and your business to work. As long as you understand English and have a good internet connection!